Be distinctive - avoid long names full of generic terms or descriptions, or names that are too similar to existing app names. Choose a simple, memorable name that’s easy to spell and suggests what your app does. Names can be up to 30 characters on the App Store. Your app’s name and description play a critical role in how people discover and download your app.

Also, keep in mind that your promotional text doesn’t affect your app’s search ranking.Ĭreate a compelling app name, subtitle, and description While you can repeat keywords in your app description, avoid keyword stuffing throughout your metadata. Special characters don’t carry extra weight in search ranking. The use of terms that aren’t relevant to the app and the use of competing app names are similarly prohibited.Īvoid special characters - such as # or - unless they’re part of your brand identity. The unauthorized use of trademarked terms, celebrity names, or other protected words and phrases is not allowed and is a common reason for App Store rejection. More uncommon terms may be searched less often, but aren’t as competitive. While people may frequently search for terms such as “jobs” or “social,” these terms have highly competitive rankings. Be specific when describing your app’s features and functionality to help the search algorithm surface your app in relevant searches.Ĭonsider the trade-off between ranking higher for less common terms versus ranking lower for popular terms. For example: Property,Real Estate,House.Ĭhoose keywords based on words you think your audience will use to find an app like yours. While spaces shouldn’t be used before or after the commas that separate keywords and keyword phrases, you can use spaces to separate words within keyword phrases. Keywords are limited to 100 characters, so be concise when describing your app. Depending on the platform and image orientation, the app’s single rating and up to three screenshots or app previews are also shown. Apps appear in search results with the app name, icon, and subtitle displayed.

Search results include developers, in-app purchases, in-app events, categories, editorial stories, tips and tricks, and collections. The App Store makes it easy for people around the world to find apps, games, and content.

App store download rankings